Comscore’s new brand needed to reflect and retain both their own history and the history of the advertising industry, while also embracing a vision where media is headed.
The foundational components of the logo represent the multitude of independent screens that make up the marketing ecosystem.
The solid red center represents the heart of the new advertising ecosystem – where consumers are. It’s not just about one screen versus another, it’s about understanding them together, to gain deeper precision on audience and insights.
