Hello there!

With over 10 years of experience, I've been fortunate to work with some of the world's industry leading design agencies and tech companies. I am a passionate, multidisciplinary graphic designer that specializes in brand and digital initiatives, with experience designing everything from identities, apps, websites to environmental graphics.

Hello there!

With over 10 years of experience, I've been fortunate to work with some of the world's industry leading design agencies and tech companies. I am a passionate, multidisciplinary graphic designer that specializes in brand and digital initiatives, with experience designing everything from identities, apps, websites to environmental graphics.

Hello there!

With over 10 years of experience, I've been fortunate to work with some of the world's industry leading design agencies and tech companies. I am a passionate, multidisciplinary graphic designer that specializes in brand and digital initiatives, with experience designing everything from identities, apps, websites to environmental graphics.

Half Cuban / Half Irish, I was born in Queens, NY and raised in the distant hills of New Jersey. When I was 17, I moved back to New York to pursue a BFA in Graphic Design from St. John's University and have called this city home ever since.


I have a diverse range of interests and experiences that directly influence my work, and constantly draw upon these to help solve various challenges and deliver unique solutions for each client.


Always learning and developing new skills, I approach projects with curiosity and play, utilizing a wide array of technical practices that include motion and 3D in order to create unique, holistic experience across design touch points.

I’ve been fortunate enough to have led several initiatives for well known brands during my time at renowned agencies—collaborating with Apple, Google, Adidas, Arizona Cardinals, Beats by Dre, City Point, Flexport, Hudson Yards, NY Islanders, Penn Station, Smirnoff, World Trade Center, and many more.


I currently live in Bed-Stuy with my wife, Amy, and best friend, and pet companion, Bean. In my free time I like to stay active by playing basketball, traveling and trying new places to eat.

Career

Freelance

Design Director

June 2022 — Present

Apple

Art Director; Contract

June 2022 — Dec 2023

BASIC agency

Design Lead

Nov 2020 — Jun 2022

Firstborn

Art Director

Feb 2017 — Nov 2020

FOUR32C

Designer; Contract

Sep 2016 — Feb 2017

Pentagram

Designer

May 2015 — Sep 2016

Collaborations

Career

Adidas

Apple

Arizona Cardinals

AT&T

Beats by Dre

City Point

Comscore

Duke University

Flexport

Google

HP

Hudson Yards

Lancome

Moshe Safdie

NY Islanders

NYU Langone

Penn Station

Rad Power Bikes

S&P Global 

Samsung

S.O.M.

Smirnoff

Stance

Supercell

Tony Blair Institute

Vera Wang

Wilson Sports

👋🏼 Get in touch!

daniellemperle@gmail.com

Instagram

Bed-Stuy, NY

👋🏼 Get in touch!

daniellemperle@gmail.com

Instagram

Bed-Stuy, NY