Freight forwarding is the circulatory system for global trade. It still largely runs on paper. Flexport is changing this with a strategic operating model for modern businesses that powers more transparent, more agile, more efficient and more profitable global supply chains.
We partnered with Flexport to reimagine their brand design system, complete with a full site redesign to communicate their core values as thought-leaders in the freight forwarding and global trade industry.
The art direction translates that feeling of motion and transportation into a visual identity that is infused with energy. It feels dynamic and alive, bringing an unmistakable sense of forward progress—and the innovative, industry-changing tech driving that progress—to every aspect
of the designs.
Following our redesign, Flexport secured an additional $1B in funding and was valued at $3.2B in February of 2019.
